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The Beginner’s Guide To Creating A Unique Selling Proposition

“In advertising not to be different is virtually suicidal,” said William Bernbach. In business your goal is for people to buy your product – and NOT…

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How To Write Great Marketing Content By Understanding Your Audience Better

What’s the key to getting more sales, social media shares and followers? Simple. Give people exactly what they want! When it comes to your content,…

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The Four Stages Of The Technology Life Cycle: How Technology Eventually Dies

The technology life cycle shows the journey your technology takes. From it’s exciting birth and growth; to its inevitable decline and eventual death – it’s…

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Six Reasons Why Startups Need To Blog Immediately

Unlike large corporations, who can pump thousands of dollars into marketing and advertising. Startups need to get creative when it comes to getting the word…

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Three Marketing Lessons From Heineken For Technology Startups

Did you know brewing beer was actually one of the first applications of biotechnology? Recently I visited the Heineken Experience in Amsterdam. Essentially a museum…