best books on entrepreneurship

13 Must Read Books on Entrepreneurship for Startups

By on Mar 2017 in Entrepreneurship

It takes a huge leap of faith for founding a startup and the biggest hurdle is taking the first step. Fortunately there’s treasure chest of books on entrepreneurship available online to learn and get inspired from.

Despite all the books out there, it’s hard to know which ones entrepreneurs should read. The great thing about it is that investors and serial entrepreneurs are sharing their experiences. Meaning the knowledge gap for getting started with entrepreneurship is shrinking.

26 Things B2B Startups Need To Know About Social Media Marketing (Infographic)

By on Nov 2016 in Content Marketing

One of the most frequent questions I get asked is “Kostas, how can we use social media to benefit our startup?” My response varies depending on their target audience. But for the most part, social media marketing is about opening the channels of communications between your startup and potential customers. Which means in order to see any return, you need to get active on social networks where your audience is spending time on.

That is responding to comments, questions and mentions from people talking about your startup. Social media has not only changed how we interact with each other personally, it’s also redefined how businesses need to approach marketing in the information era.

The main appeal of social media is it’s potential to get your startup in front of a large audience through viral content.

B2C startups have benefited quite nicely from an active social media presence, since they’re able to reach and sell directly to buyers.

But what about B2B? Can B2B startups really gain something from social media?

My answer is: Yes!

Social media helps you reach potential buyers and build relationships with them. Yes I know, most buying decisions are made via committee and the buying cycle is longer. But getting in touch with buyers can be easier through Twitter or LinkedIn than cold calling and emailing.

Below you’ll find an infographic created by Inside View. It highlights some interesting statistics and ideas for B2B startups on how to use social media for lead generation and closing more sales.

Here are my top 3 favorite statistics you might want to check out first:

  • 55% of B2B survey respondents search for information on social media
  • 67% more leads per month for companies who have an active blog
  • LinkedIn generates more leads than Facebook, Twitter, or blogging for B2B

Discover the 23 other statistics gathered by Inside View by scrolling down and checking out their neat infographic. 

What B2B Startups Need to Know About Social Media

Five Ways Content Marketing Can Help Young Entrepreneurs Grow their Startups

5 Ways Content Marketing Can Help Young Entrepreneurs Grow Their Startups

By on May 2013 in Content Marketing

For the past years Europe’s economy has been in a constant state of misery. On the bright side, recessions are a time of opportunity and as a result many amazing startups have been founded. However for youngsters – who become entrepreneurs after (or during) university – there’s a credibility issue that needs overcoming.

It’s an obstacle that can prevent you from getting meetings with potential partners and worse limit your ability to raise funding. This is usually down to a lack of relevant working experience and quality references. As a young entrepreneur, you’ve probably got a 6 month internship under your belt and a long-winded thesis to boast about.

But I’m here to tell you that through a combination of content marketing and just getting out there to meet people. Just about anyone can make it in the startup world regardless of age and experience. Indeed the emergence of social media and blogs has made everyone a publisher. Enabling anyone to reach a large audience by delivering quality content.

What is Content Marketing?

According to the Content Marketing Institute (CMI):

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

So if you’re a business student, you could be writing your own blog, guest posting, recording podcasts and filming videos on how to make life easier for marketing executives. If you’re a developer you could be doing tutorials on how to build awesome apps.

Whatever you decide to do, it speaks volumes about who you are! It shows you’re a capable person who can create and delivers results. It also positions you as an authority on the subject. And it’s way more impressive than a University degree.

My point is that with a little flair, you create your own opportunities. So how does it work to your advantage – and what other benefits can you expect deliver?

Why Today’s Marketer Needs To Be Both Artist and Scientist (Infographic)

By on May 2013 in Content Marketing

What was life like before Facebook, Twitter and Pinterest? Well for the marketer looking back it feels like the dark ages. And for some odd reason every time I fly and read the inflight magazine, I’m reminded of that past.

Advertorials, magazine cover ads and the reply card – are a reminder to us all of how reaching a large audience required a large marketing budget. Even today, KLM inflight magazine charges €17,815 for a single page ad to reach 2.1 million passengers a month. When we look back at print advertising, you couldn’t measure how effective your campaign was and the only way to grab people’s attention was through pure creative genius.

Enter Technology and Data-Driven Marketing

What I’m saying here is that technology’s tendency to break out of its silos has given everyone the opportunity to become a publisher. It has enabled marketers to set up and build their own platforms from which they can reach an audience that can potential dwarf KLM’s 2.1 million passengers.

Today we’re spoilt for choice! Or should I say data. It’s no longer hit or miss and now you can make educated marketing decisions – especially with the amount of data available.

For instance if you were selling running shoes online, you’d start with Google’s Keyword Tool to help you identify keywords people are using in order to rank highly in search engines. You’d also set up Google Analytics to measure how your website is performing.

The point is that while print advertisement was deprived of actionable metrics, its emphasis was on the creative side of marketing. Now with the wealth of data available, marketers need to combine the two and find that sweet spot to compete in a rapidly changing marketing environment.

This infographic highlights the need for marketers to be both artist and scientist in today’s marketing world. Have a look and please share your thoughts in the comments below.

The #1 Reason I’ll Unfollow, Block Or Uncircle Someone On Social Media

By on May 2013 in Content Marketing

The most annoying thing about Tumblr, Twitter and now Google+ is the excessive link posting by people!

While it’s great that people share content, there’s always somebody that goes to the extreme and posts link after link. Usually it’s not something I get wound up about. That is until I logged into Google+ this morning and thought I’d give my two cents on the subject.

Why You’re Losing Followers By Posting Too Much

Now the whole point of posting updates to your feeds is to:

  1. Post something personal that’s on your mind
  2. Share content you think will be valuable to your followers
  3. Start a discussion about something

A common theme with those three is that they encourage engagement. Combine them together and you’ve got a killer social media strategy that gets you more followers and more opportunities.

That’s why everyone wants more followers! So the basic thinking goes like this – post regularly to stay top of mind and you’ll get more followers.

Sadly, a lot of people have confused sharing valuable content with jamming up my newsfeed with their posts. Of which – even if I wanted to – don’t even have time to go through because they just posted something new! What they’ve forgotten is that their content needs to have some substance to it. But if they’re just firing out links, I just can’t take it seriously! So then, it becomes a credibility issue.

Your Credibility Just Went Down The Drain

Seriously! On what planet do people think that this sort of practice will get them any followers. I’m sure there are some suckers out there who have followed people like that and put up with it (me included up until now!). But after seeing their profile picture for the 18th time (or more) in a row, 2 seconds apart. I start to wonder whether they’re a credible source for curated content.

I mean they have to be pretty fast readers to go through an 800 word article in 2 seconds right? So that’s when you’ve lost me! And I make my way to the dreaded Unfollow button to click!

And that my friends, is the #1 reason I will unfollow, uncircle or block someone. Along with those irritating auto DMs – it’s just spammy!

So what do you think – does posting excessively do more harm to your follower count than good?