22 Useful Ways Twitter Can Benefit Your Technology Company
Did you know that the first Tweet from space was made back in January 2010 by NASA astronaut T.J. Creamer? Fast forward to 2012 and Twitter is approaching its 6th birthday this June. And yet, I still get asked, “What’s this Twitter thing?” and “What can I use Twitter for?”. Luckily, there are tons of resources Read more…
3 High-Tech Marketing Lessons from Heineken
Did you know brewing beer was actually one of the first applications of biotechnology? Recently I visited the Heineken Experience in Amsterdam. Essentially a museum to showcase the history of Heineken, its values and its beer. Throughout the tour, I was taken through the history of the company, the brewing process and the journey its Read more…
The Jack Bauer Guide to Marketing High Technology
For anybody who knows me personally, knows I’m a self-confessed 24 addict. In fact, I have all the seasons on DVD, which I watch in their entirety during the summer. Its become a tradition over the years. But the show has become more of the resource to me than I could ever imagine. In addition Read more…
Why Nobody Cares About Your Technology? 7 Reasons People Are Ignoring You
Ever wondered why people aren’t as passionate about your technology as you are? Chances are, they may not even care and are just being polite by asking you questions. I’ve listed 7 reasons why people don’t care about your technology. Just remember this post isn’t to rant or criticize anybody. Nor is it my intention Read more…
6 Ways High-Tech Companies Can Use a Blog
Have you ever wanted to know what a blog can do for your business? Blogging is one of the most affordable ways to market your business. In fact you don’t need to pay anything for it! Just need to have the commitment of your staff and you are all set to start go. But don’t Read more…
How to establish your technology as a standard?
Establishing a standard is a sure-fire way to appeal to the masses. With the majority of the market being composed of late adopters – having your technology set as the standard eliminates their fear of new technology. Remember that to appeal to this group you need to deliver something that’s easy to use. Here are Read more…
How your technology grows up? The 4 stages of the technology life cycle
You’ve devoted long hours and sleepless nights into your technology or product and committed yourself to seeing it succeed. The technology life cycle represents the development of your technology, much like what we go through growing up and the growth of a flower. Here you’ll find the four stages your technology goes through in its Read more…
How can you position your high-tech product?
Positioning is about creating a certain image in the minds of your customers. Chinese mobile phone manufacturers like ZTE position themselves as the low price options. Whereas Apple’s iPhone is at the top of the price scale and emphasizes technological superiority with its retina display. Positioning your high-tech product 1. Exclusivity By positioning your product Read more…
