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><channel><title>Kanguro</title> <atom:link href="http://kanguro.fi/feed/" rel="self" type="application/rss+xml" /><link>http://kanguro.fi</link> <description>Copywriting &#38; Consulting for High-Tech Companies</description> <lastBuildDate>Sat, 19 May 2012 11:53:15 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>The Barney Stinson Guide to Being Awesome (at Copywriting)</title><link>http://kanguro.fi/blog/barney-stinson-guide-copywriting/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=barney-stinson-guide-copywriting</link> <comments>http://kanguro.fi/blog/barney-stinson-guide-copywriting/#comments</comments> <pubDate>Sat, 12 May 2012 21:04:39 +0000</pubDate> <dc:creator>Kostas Papageorgiou</dc:creator> <category><![CDATA[Blog]]></category> <category><![CDATA[Copywriting Blog]]></category> <category><![CDATA[Awesome]]></category> <category><![CDATA[Barney & Friends]]></category> <category><![CDATA[Barney Stinson]]></category> <category><![CDATA[Copywriter]]></category> <category><![CDATA[copywriting]]></category> <category><![CDATA[How I Met Your Mother]]></category> <category><![CDATA[legendary]]></category> <category><![CDATA[the barney stinson guide]]></category> <category><![CDATA[Wait for It]]></category><guid
isPermaLink="false">http://kanguro.fi/?p=1089</guid> <description><![CDATA[This blog post is legen &#8211; wait for it &#8211; dary! Is what Barney Stinson would say as he&#8217;s reading this. As you might have guessed, Barney is a fictional character from the show “How I Met Your Mother?” He’s most memorable for his distinctive jokes, cunning schemes and eccentric character. Throughout its seven seasons,<a
href="http://kanguro.fi/blog/barney-stinson-guide-copywriting/"> Read more...</a>]]></description> <wfw:commentRss>http://kanguro.fi/blog/barney-stinson-guide-copywriting/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The Fastest Ways to Turn Your Innovation Into a Disaster</title><link>http://kanguro.fi/blog/fastest-ways-to-innovation-disaster/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fastest-ways-to-innovation-disaster</link> <comments>http://kanguro.fi/blog/fastest-ways-to-innovation-disaster/#comments</comments> <pubDate>Tue, 01 May 2012 10:18:27 +0000</pubDate> <dc:creator>Kostas Papageorgiou</dc:creator> <category><![CDATA[Blog]]></category> <category><![CDATA[Innovation Blog]]></category> <category><![CDATA[adapting to market needs]]></category> <category><![CDATA[Apple Inc.]]></category> <category><![CDATA[Feedback]]></category> <category><![CDATA[getting feedback]]></category> <category><![CDATA[high-tech marketing]]></category> <category><![CDATA[improving product]]></category> <category><![CDATA[Innovation]]></category> <category><![CDATA[innovation adoption]]></category> <category><![CDATA[iPhone]]></category> <category><![CDATA[marketing innovations]]></category> <category><![CDATA[nokia]]></category> <category><![CDATA[product development]]></category> <category><![CDATA[product release]]></category> <category><![CDATA[Smartphones]]></category> <category><![CDATA[target market]]></category> <category><![CDATA[Technology/Internet]]></category><guid
isPermaLink="false">http://kanguro.fi/?p=1041</guid> <description><![CDATA[Innovation, by definition is a product or service that is delivered successfully to the market. It could be something entirely radical or improves upon an existing product. Nevertheless, a lot of things are being developed behind closed doors and often enough, they’ll never see the light of day. The reason being that there just isn’t<a
href="http://kanguro.fi/blog/fastest-ways-to-innovation-disaster/"> Read more...</a>]]></description> <wfw:commentRss>http://kanguro.fi/blog/fastest-ways-to-innovation-disaster/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>22 Useful Ways Twitter Can Benefit Your Technology Company</title><link>http://kanguro.fi/blog/twitter-technology-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=twitter-technology-marketing</link> <comments>http://kanguro.fi/blog/twitter-technology-marketing/#comments</comments> <pubDate>Sat, 21 Apr 2012 11:42:42 +0000</pubDate> <dc:creator>Kostas Papageorgiou</dc:creator> <category><![CDATA[Blog]]></category> <category><![CDATA[High-Tech Marketing Blog]]></category> <category><![CDATA[Biznik]]></category> <category><![CDATA[email marketing]]></category> <category><![CDATA[high-tech marketing]]></category> <category><![CDATA[LinkedIn]]></category> <category><![CDATA[marketing high technology]]></category> <category><![CDATA[Online social networking]]></category> <category><![CDATA[promotion]]></category> <category><![CDATA[promotional email]]></category> <category><![CDATA[technology marketing]]></category> <category><![CDATA[Twitter]]></category> <category><![CDATA[twitter for high-tech companies]]></category><guid
isPermaLink="false">http://kanguro.fi/?p=1034</guid> <description><![CDATA[Did you know that the first Tweet from space was made back in January 2010 by NASA astronaut T.J. Creamer? Fast forward to 2012 and Twitter is approaching its 6th birthday this June. And yet, I still get asked, “What’s this Twitter thing?” and “What can I use Twitter for?”. Luckily, there are tons of resources<a
href="http://kanguro.fi/blog/twitter-technology-marketing/"> Read more...</a>]]></description> <wfw:commentRss>http://kanguro.fi/blog/twitter-technology-marketing/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Building the Ultimate Press Release</title><link>http://kanguro.fi/blog/building-ultimate-press-release/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=building-ultimate-press-release</link> <comments>http://kanguro.fi/blog/building-ultimate-press-release/#comments</comments> <pubDate>Fri, 13 Apr 2012 07:53:54 +0000</pubDate> <dc:creator>Kostas Papageorgiou</dc:creator> <category><![CDATA[Blog]]></category> <category><![CDATA[Copywriting Blog]]></category> <category><![CDATA[Communication]]></category> <category><![CDATA[Digg]]></category> <category><![CDATA[editor]]></category> <category><![CDATA[how to structure press release]]></category> <category><![CDATA[it news]]></category> <category><![CDATA[Journalism]]></category> <category><![CDATA[Journalism sourcing]]></category> <category><![CDATA[Mass media]]></category> <category><![CDATA[News release]]></category> <category><![CDATA[press release]]></category> <category><![CDATA[technology news]]></category> <category><![CDATA[writing press releases]]></category><guid
isPermaLink="false">http://kanguro.fi/?p=1018</guid> <description><![CDATA[Want a quick and easy way of writing your press release? I thought you would. Following a structure or template can make things a whole lot easier since you know what to include in each paragraph. It also saves you a ton of time, where the only thing you need to worry about is just<a
href="http://kanguro.fi/blog/building-ultimate-press-release/"> Read more...</a>]]></description> <wfw:commentRss>http://kanguro.fi/blog/building-ultimate-press-release/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Common Mistakes People Make Writing Press Releases</title><link>http://kanguro.fi/blog/common-mistakes-writing-press-releases/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=common-mistakes-writing-press-releases</link> <comments>http://kanguro.fi/blog/common-mistakes-writing-press-releases/#comments</comments> <pubDate>Wed, 28 Mar 2012 17:21:46 +0000</pubDate> <dc:creator>Kostas Papageorgiou</dc:creator> <category><![CDATA[Blog]]></category> <category><![CDATA[Copywriting Blog]]></category> <category><![CDATA[advertising]]></category> <category><![CDATA[advertising copy]]></category> <category><![CDATA[common mistakes writing]]></category> <category><![CDATA[communications]]></category> <category><![CDATA[Copywriter]]></category> <category><![CDATA[copywriting]]></category> <category><![CDATA[editor]]></category> <category><![CDATA[media outlets]]></category> <category><![CDATA[mistakes to avoid]]></category> <category><![CDATA[News release]]></category> <category><![CDATA[Online social networking]]></category> <category><![CDATA[press releases]]></category> <category><![CDATA[product]]></category> <category><![CDATA[promotion]]></category> <category><![CDATA[promotional]]></category> <category><![CDATA[Twitter]]></category> <category><![CDATA[what not to do in writing press releases]]></category> <category><![CDATA[writing press releases]]></category><guid
isPermaLink="false">http://kanguro.fi/?p=997</guid> <description><![CDATA[Writing press releases can be a daunting experience. Especially, if it’s your first time and you’re not sure how to go about it. Press releases are different. Even though you send them out to the media to promote yourself. The press release must not be promotional in any way! At least, if you want it<a
href="http://kanguro.fi/blog/common-mistakes-writing-press-releases/"> Read more...</a>]]></description> <wfw:commentRss>http://kanguro.fi/blog/common-mistakes-writing-press-releases/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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