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	<title>Kanguro Communications</title>
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	<link>http://kanguro.fi</link>
	<description>Content marketing, copywriting &#38; design thinking</description>
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		<title>The Coffee Table: This Week In #Startups (16.6.2013)</title>
		<link>http://kanguro.fi/blog/coffee-table-startups-week-24/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=coffee-table-startups-week-24</link>
		<comments>http://kanguro.fi/blog/coffee-table-startups-week-24/#comments</comments>
		<pubDate>Sun, 16 Jun 2013 18:42:15 +0000</pubDate>
		<dc:creator>Kostas Papageorgiou</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[The Coffee Table]]></category>
		<category><![CDATA[Elevatr app]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[pitching your idea]]></category>
		<category><![CDATA[recruitment]]></category>
		<category><![CDATA[south american startups]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://kanguro.fi/?p=2690</guid>
		<description><![CDATA[If there’s one thing you can count on, it’s that there’s never a shortage of news about the hottest startups, the latest gadgets and useful tips to help grow your startup. That’s why I’m happy to introduce The Coffee Table – a weekly roundup of the hottest startup stories to hit the blogosphere. Handpicked by<a class="moretag" href="http://kanguro.fi/blog/coffee-table-startups-week-24/"> Read the full article...</a>]]></description>
				<content:encoded><![CDATA[<p><img style="float: right;" title="top startup blogs and coffee.jpg" src="http://kanguro.fi/wp-content/uploads/2013/04/top-startup-blogs-and-coffee.jpg" alt="Top startup blogs and coffee" width="300" height="300" border="0" /></p>
<p>If there’s one thing you can count on, it’s that there’s never a shortage of news about the hottest startups, the latest gadgets and useful tips to help grow your startup.</p>
<p>That’s why I’m happy to introduce The Coffee Table – a weekly roundup of the hottest startup stories to hit the blogosphere.</p>
<p>Handpicked by yours truly – I hope this roundup helps you discover useful new content you may have missed during the week.</p>
<p>The Coffee Table will be short and sweet so can read it while sitting back and enjoying a warm cup of coffee (or tea).</p>
<p><strong>With that said, here’s the weekly roundup of what happened in the startup world. </strong></p>
<p><a href="http://www.tuaw.com/2013/06/14/daily-iphone-app-elevatr-helps-you-build-a-booming-startup/"><strong>Elevatr helps you build booming startups:</strong></a> Ever had an idea you just wanted to write down on paper? Then this is the app for you! Currently available on iOS, Elevatr describes itself as &#8220;a place to organise and amplify your business ideas.&#8221; </p>
<p><a href="http://www.inc.com/suzanne-lucas/forget-the-interns-hire-an-apprentice.html"><strong>Forget the Interns – Hire an Apprentice:</strong></a> In her post over at Inc.com  Suzanne Lucas examines the benefits of hiring an apprentice instead of going for the traditional interns. </p>
<p><a href="http://unbounce.com/social-media/create-click-worthy-social-media-profiles/"><strong>The Digital Elevator Pitch – How to Create Click-Worthy Social Media Profiles:</strong></a> John Clark says,&#8221;Your social media bios are the elevator pitch of the digital age.&#8221; In this post, Clark shares his best practices on how to make your social media profiles standout more.</p>
<p><a href="http://thenextweb.com/la/2013/06/15/latin-americas-wanna-be-silicon-valleys-have-to-face-an-inconvenient-truth-the-need-for-immigration/"><strong>Latin America’s wannabe Silicon Valleys have to face an inconvenient truth: The need for immigration:</strong></a> Matthew Carpenter-Arevalo takes an in-depth look into the startup scene in South America, and tells us why immigration is key to sustaining a thriving technology market.</p>
<p><a href="http://thenextweb.com/insider/2013/06/08/7-ways-to-build-and-retain-a-strong-team-as-your-company-grows/"><strong>7 ways to build and retain a strong team as your company grows:</strong></a> Over at TNW, Gary Swart &#8211; CEO of <a href="https://www.odesk.com/">oDesk</a> &#8211; talks about the recruitment process and building an epic startup team. And also equally important &#8211; he discusses how to keep your top players happy and stay with you.</p>
<h3>What about you? Found anything interesting last week? Please share your links in the comments below.</h3>
]]></content:encoded>
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		<title>6 Tools To Keep You Updated On Industry News</title>
		<link>http://kanguro.fi/blog/industry-news-updates/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=industry-news-updates</link>
		<comments>http://kanguro.fi/blog/industry-news-updates/#comments</comments>
		<pubDate>Sat, 15 Jun 2013 15:44:17 +0000</pubDate>
		<dc:creator>Kostas Papageorgiou</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[b2b content marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing strategy]]></category>
		<category><![CDATA[industry news]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://kanguro.fi/?p=2664</guid>
		<description><![CDATA[The number of so-called social media experts is nauseating, so much so that a lot of them typically don&#8217;t realise that social media needs to deliver a business benefit. Or worse, when you ask these self proclaimed experts their thoughts on Pinterest or Vine, they usually have no idea how to reply. It&#8217;s easy to<a class="moretag" href="http://kanguro.fi/blog/industry-news-updates/"> Read the full article...</a>]]></description>
				<content:encoded><![CDATA[<p>The number of so-called <a href="http://kanguro.fi/blog/tag/social-media/">social media</a> experts is nauseating, so much so that a lot of them typically don&#8217;t realise that social media needs to deliver a business benefit. Or worse, when you ask these self proclaimed experts their thoughts on Pinterest or Vine, they usually have no idea how to reply.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" title="industry news update.jpg" src="http://kanguro.fi/wp-content/uploads/2013/06/industry-news-update.jpg" alt="follow industry news with six tools" width="500" height="334" border="0" /></p>
<p>It&#8217;s easy to call yourself an expert, but without something to show for yourself, you&#8217;ll be hard pressed convincing anybody to take you seriously.</p>
<p>The first step to establishing your authority on a subject is staying updated on all the latest industry news and putting what you&#8217;ve learnt into practise. There&#8217;s just no other way to position yourself as a credible source of information. And it&#8217;s how you separate between the posers and the doers.</p>
<p>Then logically, you&#8217;ll want to showcase your expertise in a way that&#8217;s helpful for your target audience. Usually in the form of a blog, podcast or ebook (or all three). That is, after all what content marketing is all about &#8211; delivering content that&#8217;s valuable!</p>
<p>So how do you start gathering all the information you need to stay updated on everything? Here&#8217;s short list of ways to get you started</p>
<h2>6 Easy Ways To Follow Industry News</h2>
<p><strong>1. RSS Reader:</strong> Google Reader was the default choice, now that it&#8217;s retiring, Feedly is worthy substitute. Follow relevant blogs in your industry and keep those feeds organised with an RSS reader. If you&#8217;re into startups and technology, you might want to check out <a href="http://kanguro.fi/blog/top-29-favorite-tech-and-startup-blogs/">My Top 29 Favorite Tech and Startup Blogs</a></p>
<p><strong>2. Google Alerts: </strong>Receive news updates delivered straight to your inbox. Get started my setting alerts for the following:</p>
<ul>
<li>Company name</li>
<li>Website</li>
<li>Product</li>
<li>Names of executives</li>
<li>Competitors</li>
<li>Industry terms</li>
</ul>
<p><strong>3. Twitter Search:</strong> Sometimes breaking news hits <a href="http://kanguro.fi/blog/tag/twitter/">Twitter</a> first before its published on major online publications. Make sure to save searches for anything related to your industry and relevant hashtags.</p>
<p><strong>4. LinkedIn Groups:</strong> This is where business professionals tend to hang out. Meaning that while you&#8217;ll be learning more about your industry, you can also expect to connect with other industry experts.</p>
<p><strong>5. Relevant Blogs:</strong> Use <a href="http://technorati.com/">Technorati</a> to find the most authoritative blogs in your industry. A <a href="http://www.google.com/">Google search</a> with, &#8220;Keyword + Blog(s)&#8221; does the trick too.</p>
<p><strong>6. Use <a href="http://www.zite.com/">Zite</a> or <a href="http://flipboard.com/">Flipboard</a>:</strong> These two apps are available on Android and iOS. I mainly use Zite for content discovery, and it&#8217;s a great way of keeping up with what&#8217;s happening in the world. Simply search for interests related to your industry and save them to your Quicklists.</p>
<p>So there you have it, six effective ways to begin collecting data for your content creation.</p>
<p><strong>For more information, check out my post over at Cuutio: <a class="vt-p" title="http://www.cuutio.com/blog/2012/11/08/how-to-stay-updated-on-everything-in-your-industry/" href="http://www.cuutio.com/blog/2012/11/08/how-to-stay-updated-on-everything-in-your-industry/">How To Stay Updated On Everything In Your Industry</a></strong></p>
<h3>What about you? How do you keep up with all the industry development &#8211; and what tools do you use?</h3>
<p><em>Image by <a href="http://www.flickr.com/photos/ru_boff/4259908674/sizes/m/in/photolist-7ur9rh-7vJCjC-cuZWoG-8Jne3X-e2Nq3b-8YmK1q-boiaEu-7X73FQ-7WskzU-edPPCN-7U7aWw-c5UjxY-9rMdTP-bPRwRR-81JaeN-9AA198-9wMDVv-9wME2n-9wQD9m-aCaby9-9y1zLR-bUuofX-81F4gH-8uduSC-8udwCh-7HQEnB-btxA7t-evgfRA-c1h1xu-dcRfPq-8bHpxi-eeCpJm-evgej3-bx5vHh-buurmS-br65HW-bEWtjr-dWW7Mz-byqdcj-a5Bjgs-8q3nXV-9gFT6M-bE38mu-doBvd3-8J3mKM-bwdQzW-cBzDyE-9wpjbb-dSg5BK-7xPAmK-7ERkeK/">Dimitry B</a></em></p>
<p><span style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; text-align: left; background-color: #fefefe;"> </span><a class="vt-p" style="text-decoration: none; color: #0063dc; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; text-align: left; background-color: #fefefe;" href="http://www.flickr.com/photos/ru_boff/">Dimitry B</a></p>
]]></content:encoded>
			<wfw:commentRss>http://kanguro.fi/blog/industry-news-updates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Coffee Table: This Week In #Startups (9.6.2013)</title>
		<link>http://kanguro.fi/blog/coffee-table-startups-week-23/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=coffee-table-startups-week-23</link>
		<comments>http://kanguro.fi/blog/coffee-table-startups-week-23/#comments</comments>
		<pubDate>Sun, 09 Jun 2013 14:02:19 +0000</pubDate>
		<dc:creator>Kostas Papageorgiou</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[The Coffee Table]]></category>
		<category><![CDATA[angelList]]></category>
		<category><![CDATA[asian startups]]></category>
		<category><![CDATA[international marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[SaaS apps]]></category>
		<category><![CDATA[sales leads]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://kanguro.fi/?p=2658</guid>
		<description><![CDATA[If there’s one thing you can count on, it’s that there’s never a shortage of news about the hottest startups, the latest gadgets and useful tips to help grow your startup. That’s why I’m happy to introduce The Coffee Table – a weekly roundup of the hottest startup stories to hit the blogosphere. Handpicked by<a class="moretag" href="http://kanguro.fi/blog/coffee-table-startups-week-23/"> Read the full article...</a>]]></description>
				<content:encoded><![CDATA[<p><img style="float: right;" title="top startup blogs and coffee.jpg" src="http://kanguro.fi/wp-content/uploads/2013/04/top-startup-blogs-and-coffee.jpg" alt="Top startup blogs and coffee" width="300" height="300" border="0" /></p>
<p>If there’s one thing you can count on, it’s that there’s never a shortage of news about the hottest startups, the latest gadgets and useful tips to help grow your startup.</p>
<p>That’s why I’m happy to introduce The Coffee Table – a weekly roundup of the hottest startup stories to hit the blogosphere.</p>
<p>Handpicked by yours truly – I hope this roundup helps you discover useful new content you may have missed during the week.</p>
<p>The Coffee Table will be short and sweet so can read it while sitting back and enjoying a warm cup of coffee (or tea).</p>
<p><strong>With that said, here’s the weekly roundup of what happened in the startup world. </strong></p>
<p><a href="http://thenextweb.com/apps/2013/06/02/8-saas-apps-changing-the-way-we-do-business/"><strong>8 SaaS apps that are changing the way we do business</strong></a>: I probably check out app reviews at least an hour a day &#8211; I just love finding new apps. Over at TNW, <span class="bold"><a title="Posts by Scott Gerber" href="http://thenextweb.com/author/scottgerber/" rel="author">Scott Gerber</a> asks 8 successful entrepreneurs which SaaS apps have the potential to change how we do business.</span></p>
<p><a href="http://www.avc.com/a_vc/2013/06/mba-mondays-sales-leads-on-a-small-budget.html"><strong>Sales Leads On A Small Budget</strong></a>:  Want to generate more leads on a budget? Fred Wilson asks <a href="https://twitter.com/RussellSachs" target="_self">Russell Sachs</a> from <a href="https://www.workmarket.com/" target="_self">WorkMarket</a> what their secrets are. Well worth reading if you&#8217;re sales are flat and need a little boost.</p>
<p><a href="http://readwrite.com/2013/06/03/100-angel-list-startups-to-watch-in-2013"><strong>100 AngelList Startups To Watch: How Many Are New To You?</strong></a>: The folks at ReadWrite decided to gather a collection of the top 100 startups on AngelList &#8211; which one is your favorite?</p>
<p><strong><a href="http://www.techinasia.com/6-tips-growing-managing-multi-country-startup-southeast-asia/">Eye on Southeast Asia: 6 Tips for Growing and Managing a Multi-Country Startup Operation</a></strong>: Kiren &#8211; co-founder and CEO-Asia of <a href="http://www.foodpanda.com">Foodpanda</a> - describes the startup scene in Southeast Asia and how startups have set up base in different countries to attract investors&#8217; interest.</p>
<p><a style="font-weight: bold;" href="http://venturebeat.com/2013/06/02/why-vcs-should-love-hardware-startups/">Why VCs should love hardware startups</a>: Skip Fleshman &#8211; a partner at Asset <a href="http://www.assetman.com/">Management Ventures</a> - discusses the merits of hardware startups and highlight several examples for VCs to take a second look.</p>
<h3>What about you? Did you find anything interesting this week? Please share your links in the comments below.</h3>
]]></content:encoded>
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