Building the Ultimate Press Release
Want a quick and easy way of writing your press release? I thought you would. Following a structure or template can make things a whole lot easier since you know what to include in each paragraph. It also saves you a ton of time, where the only thing you need to worry about is just Read more…
Common Mistakes People Make Writing Press Releases
Writing press releases can be a daunting experience. Especially, if it’s your first time and you’re not sure how to go about it. Press releases are different. Even though you send them out to the media to promote yourself. The press release must not be promotional in any way! At least, if you want it Read more…
How to structure your sales letter?
Want to know how your sales letter needs to be structured? Having a structure in place saves you loads of time when writing. Instead of diving in deep and facing the daunting task of writing without having a clue. A structure helps break your sales letter into smaller, more manageable parts for you. All of Read more…
5 Unforgivable Sales Letter Blunders to Avoid
Do you want to learn how to make your sales letter bullet proof? Avoid these 5 unforgivable blunders and you’ll be on your way to signing up new clients in style. Remember the copywriting essentials though; keep sentences and paragraphs short, emphasize benefits, always keep the reader in mind and keep it friendly. Also don’t Read more…
6 Reasons Everybody Hates Your PowerPoint
What are the six most annoying things about presentations? Whether you’re at University, a conference or business meeting, you’ll most likely be part of an audience listening to a presentation. Some of them are good. While with others, you tend to doze off and be constantly looking at the clock waiting for it to end. Read more…
The most overlooked skill for technology companies
How often do you communicate with prospects and clients? Quite a lot I’d imagine. This skill ought to be the first thing you learn. But it isn’t! I remember my first marketing course and I didn’t learn about it until later in my studies. And from what I’ve seen in my past dealings and observations Read more…
5 Miserable Ways Your Copy Fails to Deliver
Make the most of the attention you get from prospects and avoid these criminal mistakes in your copy! There’s a distinct difference in writing to sell and writing to inform. Many people believe they’re writing to inform when they start writing for their website, brochures and sales letters. Remember though, you’re in the business of Read more…
3 Secrets to a Better Brochure
Brochures do the selling for you when you’re not around! They can either increase sales for your company or fail miserably and have no effect whatsoever. Depending on what stage the brochure comes into play, they can come in all shapes and sizes. Here I’ll let you in on a couple of secrets for a Read more…
7 Essential Ingredients for Copywriting Success
Imagine you had the necessary ingredients to ensure your copy was doing a better job of selling your products. What would you need for it? Perhaps you’d hire a copywriter, but if you insist on doing it yourself – you can follow the list below and start becoming a copywriting wizard. 1. Short paragraphs Short Read more…
