Content Marketing

Who Uses Tumblr? 17 Statistics Marketers Need To Know About Tumblr

tumblr user pillowEvery month there’s always new social media statistic to blog about. Oh, Facebook reached over 1 billion active monthly users, only half of Twitter’s users are active and so on. While it’s good to get a nice picture of how big and influential social media has become. The problem is that every statistics provider uses their own methodology. Which means when you compare them together with other stats, you tend to get conflicting data. At least that was the case when I was writing Which Social Network Is Right For Your Business? on Cuutio’s blog.

Despite the inconsistencies, stats help businesses decide where to focus their attention on social media. There’s just not enough hours in the day, and wasting your time on a social network that doesn’t deliver is just stupid. After all, it’s our hard-earned cash that pays the bills.

Tumblr is still somewhat of an unknown entity, and finding data on the social blogging platform wasn’t as easy as I had expected. This is because Tumblr has not gone public (i.e. listed on the stock exchange) yet and isn’t required to release statistics regularly.

Nevertheless, I’ve gathered statistics from around the web to help marketers decide whether Tumblr is good fit for their business.

Seventeen Statistics Marketers Need To Know About Tumblr Users

  1. There are currently 102 million Tumblr blogs (Source)
  2. 44.6 billion posts have been published on Tumblr (Source)
  3. Tumblr attracted 29.2 million unique visitors (ComScore)
  4. 6.6 billion page views in March 2013 (comScore)
  5. Tumblr’s audience is among the youngest with 45% being under 35 years old. (Source)
  6. 47% of US Tumblr users are male (Source)
  7. 35% of Tumblr users make less than $30k annually (Source)
  8. 65% of Tumblr’s audience has a college education (Source)
  9. Only 33% of Tumblr users have children (Source)
  10. Hispanics and African-Americans make up 29% of Tumblr’s audience (Source)
  11. There are 2x more Hispanics than the internet average (Source)
  12. Tumblr has more page views from a computer browser than from a mobile device browser in the United States (Source)
  13. Tumblr is visited more by computers at home than computers at work in the United States (Source)
  14. Tumblr is more popular with 13-25 year olds than Facebook (Source)
  15. Average user spends 23 minutes on Tumblr per visit (Source)
  16. As of April 2013 the top 5 countries using tumblr are: US, Brazil, UK, Canada and Russia (Source)
  17. California uses Tumblr the most in US, with 8,452,521 monthly unique visitors in April 2013 (Source)

So what does this mean for marketers? Well, from the stats shown above it’s obvious Tumblr is where the youth hangout. If you’re marketing products for young adults and college students, then Tumblr is definitely where you need to be. Alternatively, it’s not the best to be for luxury or expensive products, with 35% making less than $30k a year.

What’s your opinion on Tumblr’s stats and figures? Leave a comment and share your voice.

Photo by Wickerfurniture 

14 comments

  1. Building a credible, trustworthy author blog - Build Book Buzz
    Nov 2013 at 1:54 pm

    […] do best with LinkedIn. If you write YA novels, you’ll want a strong presence on sites like Tumblr and […]

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  2. friendship in networks
    Mar 2014 at 8:47 pm

    […] example of a social media website where people take things the wrong way is Tumblr. According to Kanguro Communications, this blogging site has 102 million registered users, with 44.6 billion posts published. Tumblr is […]

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  3. “and either must die at the hand of the other for neither can live while the other survives.” – J.K. Rowling (2003) | @samu_geo
    Apr 2014 at 11:04 am

    […] how we consume media in that Tumblr is boundary less which is key to the sites potentially ongoing success. The convergent nature means that everything at some point will flow through the user’s […]

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  4. Old and New and Tumblr | @samu_geo
    Apr 2014 at 11:08 am

    […] how we consume media in that Tumblr is boundary less which is key to the sites potentially ongoing success. The convergent nature means that everything at some point will flow through the user’s […]

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  5. An Open Letter to Tumblr's Staff Part 1 | Website dedicated to and from the perspective of Blerds (Black Nerds). We tackle all subjects for your nerd pedigree
    Dec 2014 at 5:00 pm

    […] site throughout the U.S. and stole much shine from Facebook by becoming more popular with the 13-25 age group.  People forget  back in 2011, Tumblr was chosen to host President Barack Obama blog and THAT WAS […]

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  6. Social Media Marketing 101 for Authors
    Jan 2015 at 7:42 pm

    […] Who Uses Tumblr? […]

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  7. ÊTES-VOUS SUR TUMBLR ? | Tatamo Andrianjafimalaza
    May 2015 at 12:24 am

    […] EN QUOI CETTE PLATEFORME DEVRAIT-ELLE VOUS INTÉRESSER ? Tumblr héberge actuellement 211.5 millions de blogs à travers le monde, atteignant 29.2 millions de visiteurs uniques par année. Parmi ces adeptes, on retrouve particulièrement des adulescents et de jeunes adultes désireux d’exprimer leur style (ou lifestyle) et leurs idées. Donc si votre clientèle est plutôt jeune et trendy, Tumblr peut être une alternative à un Blog de marque. Vous pourriez exploiter sa large couverture en touchant un public provenant majoritairement d’Amérique du Nord, du Brésil, du Royaume-Uni et de la Russie. (Source) […]

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  8. The Importance of Consistency Across Social Media Platforms. | Passing Whimsies
    Mar 2016 at 4:41 am

    […] Online magazine Rookie is written for teenage girls by teenage girls, so their social media presence is crucial to continue the connection with readers outside the site. Rookie is present on nearly every social media outlet: Instagram, Facebook, Twitter, and Tumblr. Having a presence on Tumblr is especially important for Rookie because Tumblr is more popular with 13-25 year olds than Facebook is. […]

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  9. What is Tumblr App? Parent Guide | SmartSocial.com
    May 2019 at 8:28 pm

    […] Sources: Statista & Kanguro […]

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  10. Tumblr Bought By Wordpress. What Comes Next?
    Aug 2019 at 10:28 pm

    […] Source […]

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  12. Is Tumblr Safe for Kids? Here's What Parents Should Know. - Learning Liftoff
    Feb 2020 at 9:31 pm

    […] has one of the youngest audiences out of all the social networks. Around 45 percent of Tumblr users are under the age of 35. Tumblr is also more popular than Facebook with people aged 13 through […]

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