But if you’re a business owner, you will be wondering how you can use Vine to market your business.
Well, with any new social network, it’s always good to get involved early on and learn all the tricks before everyone jumps on board. But you can never be sure a social network is going to take off and remain popular over the long haul (Google Buzz anyone?). However Vine not only has Twitter seal of approval (since it’s owned by Twitter) but also lets user easily create video without worrying about the editing process afterwards.
Now, you might be asking, “How is this different from YouTube?” For one, YouTube doesn’t combine video editing and creation into one simple process like Vine does. Second, Vine is more mobile friendly, meaning that if an idea suddenly strikes you – all you have to do is just whip out your iPhone and start recording. The barrier to recording for Vine is much lower than for YouTube.
So, how can your business use Vine for marketing? Here some ideas to get you started.
- Product demonstrations
- User guides, six seconds long
- Capture office atmosphere
- (Very) short interviews with staff and customers
- Show off new features on product
- One word testimonials from happy customers
- Show everybody how you made your product in 6 seconds
- A day in the life of a CEO, programer, sales person, accountant, etc
- Ask a question to your audience
- Cover trade shows, speeches or just about any event you attend
- Spread some love to local businesses, e.g. restaurants, gyms cafes, etc
- And for any products you love using
- Record headshots of all your employees into one video
- Make a video of your product in different colors and let buyers tap the video to stop it and decide which color to buy
Another thing I forgot to mention, is that discovering new videos and people to follow on Vine is incredibly easy. Its Explore feature categorizes different types of videos based on their tags.
Above all else, getting creative with your videos is at the heart of getting noticed by more people. The ideas I mentioned are just a few examples of how you can market your business with Vine. And I hope you come up with many more.
Let us know what you think of the new Vine app by commenting below, and don’t forget to follow us on Twitter