22 Useful Ways Twitter Can Benefit Your Technology Company

Did you know that the first Tweet from space was made back in January 2010 by NASA astronaut T.J. Creamer?

Fast forward to 2012 and Twitter is approaching its 6th birthday this June. And yet, I still get asked, “What’s this Twitter thing?” and “What can I use Twitter for?”. Luckily, there are tons of resources on the internet you can learn more about Twitter. But for some reason or the other, the benefits of using Twitter for business remains unclear to some.

It’s a cheap and effective platform to promote your business on and to build a following. The one nagging thing about Twitter is you have to stick with it and update it on a consistent basis to reap the rewards from it.

Nevertheless, the list you’ll find below will give you a basic idea of how you can utilise Twitter for your high-tech company.

22 ways you can use Twitter for your technology business

1. Company announcements
2. Strike up a conversation
3. Ask for feedback on new designs, ideas & products
4. Retweet useful stuff others are posting
5. Organize events via Twitter
6. and promote your events
7. Follow industry news
8. Listen to opinions
9. Customer support
10. Answer questions related to your sector
11. Increase brand awareness
12. Ask questions on specific topics
13. Stay on top of the competition
14. Follow the influencers of your industry
15. and connect with them
16. Build a network and following
17. Promote your blog posts
18. Tweet about a conference, seminar or trade show you’re attending
19. Maintain and improve public relations
20. Build your email marketing list
21. Follow the trends in your industry
22. Promote other networks you’re a member of e.g. Google+, LinkedIn, Biznik, etc.

Did you spot something missing from the list? How do you use Twitter for business – and what results have you seen from your efforts?

Let us know in the comments.

Get a Free Guide on How to Write Killer Content that Sells