Looking for a leg up on the competition?
If you’re like most business, you’re probably looking for that special spark to help differentiate your business from the herd. But finding that unique factor can be hard to come by.
Thought leadership is just another way of demonstrating your expertise in your chosen industry. Usually you present information that’s thought provoking, provide industry analysis and deliver speeches at networking events.
The idea is to position your business as a go-to source of information. Being recognized as a thought leader helps build trust with prospects which can translate into higher profits. Luckily you don’t need a marketing budget of a Fortune 500 company to become recognized as an expert in your industry.
So how do you become a thought leader? Here’s the short version:
- Find a niche and own it
- Start blogging
- Become active on social media
- Start networking
For more information, check out my post on Cuutio: How To Become A Thought Leader In Your Field