Ever wondered why people aren’t as passionate about your technology as you are? Chances are, they may not even care and are just being polite by asking you questions.
I’ve listed 7 reasons why people don’t care about your technology. Just remember this post isn’t to rant or criticize anybody. Nor is it my intention to discourage you from building something great. In fact I encourage you to be ambitious and to remember these reasons when you’re looking for visibility
This blog post is based on observations I’ve made at events and my personal experience dealing with technology companies.
So without further ado, here are the reasons nobody cares about your technology..
1. You’re not Apple
Let’s get this one out-of-the-way first. You’re not Apple, nor Google! With that said – You’ll gain more attention when you achieve something significant.
Meanwhile, expect to be alone in the wilderness in terms of media attention until you start communicating in terms your average Joe understands.
You may very well be developing something great. But you need to have something to show for yourself, e.g. a prototype, demo, or an alpha version to show people.
2. You’re keeping it a secret
Obviously you’ll have friends and family interested in what you’re doing. Along with the people you meet at conferences and networking events. And they want to hear what you’re working on.
By keeping it secret, you slam the door shut to them. And that’s actually quite rude! How do you move forward with the conversation when someone asks you, “What technology are you working on?” And you reply, “Ah, I can’t say. It’s a secret!”
You’ll also shut the door to any possible feedback or potential connection with the person you’re talking to.
And if you’re afraid of somebody stealing your technology/idea? Don’t be! They’ll probably think it’s stupid or already be working on their own idea.
3. I can’t find any information
Okay, so you told me what you’re working on. I’m interested. I want to find out more, so I visit your website. And what do I find? Nothing! Just your company name, a nice picture and a message saying “Coming soon” or “Under construction”.
At least have something there for me to remember you by. Have a sign-up form so I can receive updates. Or a blog with a short summary telling me what you’re working on and what progress you’re making.
4. You’re focusing on features
I understand you’re proud of your products features, but what does it do for me?
What’s your value proposition? What problem are you solving for me? Think about what you’re going to sell in terms of benefits to your buyers.
5. It doesn’t solve a problem
Related to reason number 4. If you’re not solving a problem or making someone’s life easier more convenient – then they’re not going to buy!
6. You’re trying to be the next Facebook
We’re seeing Google try to challenge Facebook’s position with Google+. Attempting to be the number one social network. And unless Facebook really screws up to prompt everyone to switch. Google+ will have it’s work cut out for itself.
What I’m trying to say is – don’t try and imitate other organizations such as, Apple, Microsoft, Rovio & Nokia. Because people will dismiss and ignore what you’re setting out to achieve as unrealistic.
And to be a winner you need to be different! You won’t get much attention if you’re perceived as an imitator. Take note, Coca-Cola still leads the beverage market ahead of Pepsi!
And as Todd Henry, author of The Accidental Creative says, “Cover bands don’t change the world!”
7. You’re talking to me in a different language
What I mean by this is that you’re talking to me using technical jargon, I and other people do not understand.
I tend to talk to lot of people involved in technology and almost every time I hear them using abbreviations or terms I haven’t heard of before.
Make it easy for everyone to understand and put it in terms a six-year-old understands.
Don’t expect people to admit or ask when they don’t understand, they’ll just feel embarrassed.
Take it upon yourself to make it simple for others. if i don’t understand and you don’t make any effort to make it easy – people will lose interest and you’ll lose their business.
Remember to always ask yourself, “What’s in it for me?” and to keep the needs of your potential customers in mind.
Do you want to share other reasons I may have missed? Why not post them in the comments section below!
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