real-time bidding

It’s no secret that many investors and market-watchers are concerned about Facebook’s mobile monetization deficiencies. In June 2012, however, the company made strides to address this issue, as it announced plans to maximize ad revenue by introducing real-time bidding (RTB) to its site.

However, Facebook needs to get the ball rolling for mobile advertising fast. As recent reports suggest 44% of Facebook users never click on sponsored ads and most of its traffic to the social network comes via mobile devices.

Yet, mobile advertising is still a work in progress. Check out my guest post on FiddleFly to read more about how RTB is braced for mobile advertising, just not yet!