Why Brainstorming Sessions Fail To Generate Creative Ideas?

Posted by: on Aug 15, 2012 in Blog, Innovation Blog | One Comment

We’ve all been there. Your boss is looking for new ideas. Be it a new product, service or approach. So the usual practice is to call a meeting, get together and be “creative” in a brainstorming session. However when all is said and done, you realize it was a total waste of time, and nothing Read the full article…

How to create an elevator pitch that gets people drooling over your idea?

Posted by: on Jun 27, 2012 in Blog, Innovation Blog | No Comments

How many times have you heard a pitch that really got your blood racing? First impressions count. Especially when you’re looking to network with potential clients and partners. Your elevator pitch should be a compact summary, outlining what you do, how your company is unique and why it matters. It’s all about communications and if Read the full article…

How to tell if your company can innovate consistently?

Posted by: on Jun 19, 2012 in Blog, Innovation Blog | No Comments

In today’s business world, having one product is not enough to remain competitive for the long haul. Industries like online advertising are changing at a rapid rate and with the emergence of real-time bidding coming into the fold, companies need to continue innovating to remain competitive. Recently, Nokia decided to lay off 10 000 employees Read the full article…

Why you should think twice before asking your customers for feedback?

Posted by: on May 29, 2012 in Blog, Innovation Blog | No Comments

“If I had asked people what they wanted, they would have said faster horses.” A famous quote by Henry Ford. He didn’t seek out the approval of customers. But instead went with what he believed was the right direction and set out to revolutionize the transportation sector. Yet, this quote brings us to seriously consider Read the full article…

Why you need to release your product immediately?

Posted by: on May 28, 2012 in Blog, Innovation Blog | No Comments

You got an idea. Product development is in the pipeline. But seeing as this is your baby. You’re tempted to wait it out until your product is bug-free, has all the features you planned included and is the perfect representation of what you envisioned. The trouble is that you’d want to it keep under wraps Read the full article…