Thought leadership is a word that’s been thrown around a lot of late. Just about anybody can become revered in a specific field – as long as they’re willing to put in the time and effort.
But first, you need to be familiar with all the topics and trends influencing your industry, before you can even attempt to produce content that’s creative, and captures your audience’s attention.
So, how do you keep up with all the events in your industry? Well, here’s the short version:
- Get an RSS reader
- Google Alerts
- Twitter Search
- LinkedIn Groups
- Blogs
And for a more detailed look, check out my post on Cuutio: How to Stay Updated on Everything in Your Industry
Photo by joiseyshowaa
- Written by: Kostas
- Posted on: Feb 2013
- Tags: inbound marketing, Market research, social media marketing, thought leadership