How many times have you heard a pitch that really got your blood racing? First impressions count. Especially when you’re looking to network with potential clients and partners. Your elevator pitch should be a compact summary, outlining what you do, how your company is unique and why it matters. It’s all about communications and if you do it right, you’ll have folks drooling over your idea.
But what makes a pitch truly remarkable? Follow these tips and you’ll be sure to get folks excited at the thought of your business idea.
No monologues please – keep it short
You’re pitch shouldn’t bore people, think of it more as a tiny infomercial. Don’t go over five sentences. Otherwise you risk seeing bored faces every time you open your mouth.
The longer your pitch, the harder it will be to sell the idea. Your pitch is essentially a sales device you’ll use to gauge the interest in your idea/business. Ideally, your pitch should be around two minutes.
Pitch it in layman’s terms
Your pitch needs to be clear and simple. You may get carried away and start using vocabulary only your industry will understand. But depending on your listener, make it as clear as possible for them to understand.
Whether you’re pitching in front of a crowd or networking at an event – always research your audience and see if you’ll need to adjust your pitch.
If you get a lot of confused face – it’s back to the drawing board for your pitch
Speak to your audience’s needs
Find out everything you can about your audience. What are their needs? What problems do they experience that you can provide a solution to?
Instead of starting your pitch with a statement, begin by relating to a problem or situation they’ve experienced.
This is intended to create the Wow factor in your pitch, that prompts your audience to ask more and is your opportunity to go into greater detail.
Your elevator pitch is not set in stone. Instead your pitch evolves as your business idea goes through different stages. Always look to improve on your pitch – if you’re not getting the response you desire, go back and redo it the pitch. When you receive new information or feedback, again, look to build upon and test the pitch out.