The Beginner’s Guide To Creating A Unique Selling Proposition (USP)

Posted by: on Apr 10, 2013 in Blog, Copywriting Blog | No Comments

“In advertising not to be different is virtually suicidal,”said William Bernbach. In business your goal is for people to buy your product – and NOT the competition’s. But if the product is no way different or better, folks will have no reason to buy from you! A unique selling proposition (USP) is a way for Read the full article…

How To Write Great Marketing Content By Understanding Your Audience Better

Posted by: on Apr 2, 2013 in Blog, Copywriting Blog | No Comments

What’s the key to getting more sales, social media shares and followers? Simple. Give people exactly what they want! When it comes to your content, understanding who you’re talking to is vital This is the foundation that all the popular startups and blogs are built upon. The thing they do right is knowing exactly what Read the full article…

What Does A Copywriter Do?

What does a copywriter do? That’s a question I hear quite often.  Which why this post is designed specifically for those who want to learn about what a copywriter does. If you asked me to explain in one sentence – what does a copywriter do? I wouldn’t be able to give you a straightforward answer. Read the full article…

How to get an apartment in Amsterdam in less than 10 days?

Posted by: on Jun 1, 2012 in Blog, Copywriting Blog | No Comments

How would you like to live in the one of most vibrant and compact capitals in the world? That’s right! By mixing a bit of personality with some good old copywriting – you can get people offering their spare room or apartment to you. Apartments in Amsterdam are hard to come by due to lack Read the full article…

The Barney Stinson Guide to Being Awesome (at Copywriting)

Posted by: on May 12, 2012 in Blog, Copywriting Blog | One Comment

This blog post is legen – wait for it – dary! Is what Barney Stinson would say as he’s reading this. As you might have guessed, Barney is a fictional character from the show “How I Met Your Mother?” He’s most memorable for his distinctive jokes, cunning schemes and eccentric character. Throughout its seven seasons, Read the full article…