It’s no secret that many investors and market-watchers are concerned about Facebook’s mobile monetization deficiencies. In June 2012, however, the company made strides to address this issue, as it announced plans to maximize ad revenue by introducing real-time bidding (RTB) to its site.
However, Facebook needs to get the ball rolling for mobile advertising fast. As recent reports suggest 44% of Facebook users never click on sponsored ads and most of its traffic to the social network comes via mobile devices.
Yet, mobile advertising is still a work in progress. Check out my guest post on FiddleFly to read more about how RTB is braced for mobile advertising, just not yet!
It’s been a hectic time for Nokia recently. Last month, the company announced the layoffs of 10,000 workers globally and confirmed that current Lumia handsets (i.e. 800 & 900) will not be getting the full upgrade to Microsoft’s latest mobile OS, Windows Phone 8.
It seems the folks at Nokia may have been well aware that the upgrades would not be possible, as Microsoft alerted the company that the devices would not be compatible with WP8. Nevertheless, Nokia still released the Lumia 900 knowing full well that they would become obsolete in a matter of months.
How many times have you heard a pitch that really got your blood racing? First impressions count. Especially when you’re looking to network with potential clients and partners. Your elevator pitch should be a compact summary, outlining what you do, how your company is unique and why it matters. It’s all about communications and if you do it right, you’ll have folks drooling over your idea.
But what makes a pitch truly remarkable? Follow these tips and you’ll be sure to get folks excited at the thought of your business idea.
No monologues please – keep it short
You’re pitch shouldn’t bore people, think of it more as a tiny infomercial. Don’t go over five sentences. Otherwise you risk seeing bored faces every time you open your mouth.
The longer your pitch, the harder it will be to sell the idea. Your pitch is essentially a sales device you’ll use to gauge the interest in your idea/business. Ideally, your pitch should be around two minutes.
Pitch it in layman’s terms
Your pitch needs to be clear and simple. You may get carried away and start using vocabulary only your industry will understand. But depending on your listener, make it as clear as possible for them to understand.
Whether you’re pitching in front of a crowd or networking at an event – always research your audience and see if you’ll need to adjust your pitch.
If you get a lot of confused face – it’s back to the drawing board for your pitch
Speak to your audience’s needs
Find out everything you can about your audience. What are their needs? What problems do they experience that you can provide a solution to?
Instead of starting your pitch with a statement, begin by relating to a problem or situation they’ve experienced.
This is intended to create the Wow factor in your pitch, that prompts your audience to ask more and is your opportunity to go into greater detail.
Your elevator pitch is not set in stone. Instead your pitch evolves as your business idea goes through different stages. Always look to improve on your pitch – if you’re not getting the response you desire, go back and redo it the pitch. When you receive new information or feedback, again, look to build upon and test the pitch out.