Today, more than ever, original content plays an important role for businesses to attracting more sales. For instance 90% of consumers find custom content useful, and 78% believe that organizations behind the content are interested in building good relationships.
But for all the advantages inbound marketing brings. Someone needs to take care of creating content. You could do it yourself, but what if you’re too busy? well in that case you can a hire or assign a content manager to focus on content creation.
Sounds easy, doesn’t it? Just tell someone to do it and you’re all set – unfortunately it’s not as simple as that. You can’t just put someone in the content creation hot seat without careful consideration, for the same reason you wouldn’t just put anybody in charge of your bookkeeping.
To make sure you have a highly successful content manager, lookout for these traits:
- Good writing skills – Most of the content will be in writing, you want someone who’s a wordsmith and isn’t prone to silly mistakes.
- Excellent communicator – A content manager needs to communicate ideas in a simple and persuasive way.
- Attention to detail – No matter how much we try, there’s always typo in a blog post we push out. Good proofreading skills are essential so that you don’t lose any credibility because of some spelling mistakes.
- Social media guru – The whole point of content marketing is to create something shareable so you can reach more people. Make sure your content manager is somebody who can engage and grow your audience on social media.
- Creative – “If it doesn’t sell, it isn’t creative,” according to David Ogilvy. In today’s world, if nobody shares, it isn’t creative.
- Passionate – There’s just no way to fake passion, which is why the person you hire has to be passionate about the product.
- Tech savvy – You can’t run away from the fact that at some point, you’ll need to make changes to webpages and add some code. So instead of a content manager wasting your developers’ time, make sure they know at least some basic HTML and image editing skills
For information, check out the original post I published on Cuutio: Five Things To Look For When Hiring A Content Manager
Image by wrayckage