Brochures do the selling for you when you’re not around! They can either increase sales for your company or fail miserably and have no effect whatsoever.

Depending on what stage the brochure comes into play, they can come in all shapes and sizes. Here I’ll let you in on a couple of secrets for a better brochure:

1. Make it worth keeping

Give your prospects a reason to keep your brochure. Instead of just being promotional in your brochure. Provide something of value to them

For example, you might manufacture dietary supplements for people who work out regularly. So you could write an article titled, “How to get stronger and faster in 2 weeks?” Advising people what steps to take to achieve what the title promises

Because you’re giving something of value away relating to your product. Your prospects are more inclined to keeping the brochure safe somewhere instead of throwing it out.

2. Use lively pictures

Quality pictures can liven up your brochure and make it more welcoming for prospects. Brochures with little pictures look boring and uninviting.

Try and include a picture on every page. Use them to demonstrate your product’s benefits and to support your selling points. Having photos of your customers using your product is also a good idea.

You might want to hire somebody who can make your pictures more professional and design your brochure.

3. Proofread your content

Nothing destroys your credibility more than having a spelling or grammar mistake in your brochure.

Your brochure act as a sales agent for you. And represents what your company stands for. Always proofread your text to avoid looking careless with details.

If you don’t feel like doing it yourself, you can always ask your friends to go through it. You don’t want to send it to print and later find there’s a mistake in it.

Brochures can have a divine effect on how your company and products are perceived by prospects. There are different kinds of brochures you can use at different stages of the sales process. Depending on your needs create one brochure and adapt it for every stage it’s needed for.

For more tips on writing brochures, check out:

How to write a brochure?