How to create an elevator pitch that gets people drooling over your idea?

Posted by: on Jun 27, 2012 in Blog, Innovation Blog | No Comments

How many times have you heard a pitch that really got your blood racing? First impressions count. Especially when you’re looking to network with potential clients and partners. Your elevator pitch should be a compact summary, outlining what you do, how your company is unique and why it matters. It’s all about communications and if Read the full article…

How to tell if your company can innovate consistently?

Posted by: on Jun 19, 2012 in Blog, Innovation Blog | No Comments

In today’s business world, having one product is not enough to remain competitive for the long haul. Industries like online advertising are changing at a rapid rate and with the emergence of real-time bidding coming into the fold, companies need to continue innovating to remain competitive. Recently, Nokia decided to lay off 10 000 employees Read the full article…

Can Your Product Compete Like Manchester United?

The most successful side in English football with 19 Premier League titles – Manchester United is always a competitive force to be reckoned with. Never write them off to win the Champions League (ahem, 1999 Champions League Final) or mount a serious challenge for the league. Despite the emergence of Russian billionaires and Sheikhs increasing Read the full article…

4 vital questions you need to answer for determining if your product has a market

Every now and then, we tend to come up with ideas,  we’re convinced will; a) change the world b) make us millionaires and c) make us famous. The truth is, while these ideas might have potential, sizing up the market and its potential will help determine if your idea stands a fighting chance for consumers Read the full article…

How to get an apartment in Amsterdam in less than 10 days?

Posted by: on Jun 1, 2012 in Blog, Copywriting Blog | No Comments

How would you like to live in the one of most vibrant and compact capitals in the world? That’s right! By mixing a bit of personality with some good old copywriting – you can get people offering their spare room or apartment to you. Apartments in Amsterdam are hard to come by due to lack Read the full article…