Introducing The Pouch: A Collection of Marketing, Copywriting & Innovation Links
Welcome to The Pouch Obviously, Kanguro can’t be all thing to everybody. Therefore The Pouch is a collection of blog posts from around the web, dedicated to marketing, copywriting and innovations. No deep analysis here, just a quick and relevant list of links bundled together into a pouch to help high-tech companies. Jump in, scan, Read the full article…
The Most Overlooked Skill For Technology Companies
How often do you communicate with prospects and clients? Quite a lot I’d imagine. This skill ought to be the first thing you learn. But it isn’t! I remember my first marketing course and I didn’t learn about it until later in my studies. And from what I’ve seen in my past dealings and observations Read the full article…
What’s Stopping You From Being a Creative Genius?
Everyone can be creative! Even though you don’t believe it yourself, you still have that ability to create something unique. Remember playing around with Lego? I certainly do! You probably spent hours on end trying to come up with different things to build with the pieces you had available. But what has happened since then? Read the full article…
5 Miserable Ways Your Copy Fails to Deliver
Make the most of the attention you get from prospects and avoid these criminal mistakes in your copy! There’s a distinct difference in writing to sell and writing to inform. Many people believe they’re writing to inform when they start writing for their website, brochures and sales letters. Remember though, you’re in the business of Read the full article…
3 Secrets to a Better Brochure
Brochures do the selling for you when you’re not around! They can either increase sales for your company or fail miserably and have no effect whatsoever. Depending on what stage the brochure comes into play, they can come in all shapes and sizes. Here I’ll let you in on a couple of secrets for a Read the full article…
