How to write press releases?
What is a press release? Distributing press releases is an affordable way of getting more publicity by getting it featured in media outlets. A company usually writes a press release to market the products and services they offer. Press releases shouldn’t be confused with marketing literature such as brochures and sales letters. Even though press Read the full article…
8 reasons why your ideas are rejected
Everybody is talking about innovation and coming up with brilliant new ideas, yet they’ll reject a marvelous proposal when it’s staring them straight in the face. Recently I’ve been reading Scott Berkun’s “The Myths of Innovation” and would like to share with you why brilliant ideas won’t see the light of day, along with my Read the full article…
How to innovate? 5 Step Guide to Innovation
Innovation drives growth for both national economies and companies. Yet few of us truly know or understand what innovation is about. Remember that a product or service can only be called an innovation until it has successfully been brought to market. Here are 5 principles to set you on your path to innovating: 1. Look Read the full article…
