best books on entrepreneurship

13 Must Read Books on Entrepreneurship for Startups

By on Mar 2017 in Entrepreneurship

It takes a huge leap of faith for founding a startup and the biggest hurdle is taking the first step. Fortunately there’s treasure chest of books on entrepreneurship available online to learn and get inspired from.

Despite all the books out there, it’s hard to know which ones entrepreneurs should read. The great thing about it is that investors and serial entrepreneurs are sharing their experiences. Meaning the knowledge gap for getting started with entrepreneurship is shrinking.

26 Things B2B Startups Need To Know About Social Media Marketing (Infographic)

By on Nov 2016 in Content Marketing

One of the most frequent questions I get asked is “Kostas, how can we use social media to benefit our startup?” My response  varies depending on their target audience. But for the most part, social media marketing is about open the channels of communications between your startup and potential customers. Which means in order to see any return, you need to get active on social networks where your audience is spending time on.

That is responding to comments, questions and mentions from people talking about your startup. Social media has not only changed how we interact with each other personally, it’s also redefined how businesses need to approach marketing in the information era.

The main appeal of social media is it’s potential to get your startup in front of a large audience through viral content.

B2C startups have benefited quite nicely from an active social media presence, since they’re able to reach and sell directly to buyers.

But what about B2B? Can B2B startups really gain something from social media?

My answer is: Yes!

Social media helps you reach potential buyers and build relationships with them. Yes I know, most buying decisions are made via committee and the buying cycle is longer. But getting in touch with buyers can be easier through Twitter or LinkedIn than cold calling and emailing.

Below you’ll find an infographic created by Inside View. It highlights some interesting statistics and ideas for B2B startups on how to use social media for lead generation and closing more sales.

Here are my top 3 favorite statistics you might want to check out first:

  • 55% of B2B survey respondents search for information on social media
  • 67% more leads per month for companies who have an active blog
  • LinkedIn generates more leads than Facebook, Twitter, or blogging for B2B

Discover the 23 other statistics gathered by Inside View by scrolling down and checking out their neat infographic. 

What B2B Startups Need to Know About Social Media

6 Tools To Keep You Updated On Industry News

By on Jun 2013 in Content Marketing

The number of so-called social media experts is nauseating, so much so that a lot of them typically don’t realise that social media needs to deliver a business benefit. Or worse, when you ask these self proclaimed experts their thoughts on Pinterest or Vine, they usually have no idea how to reply.

It’s easy to call yourself an expert, but without something to show for yourself, you’ll be hard pressed convincing anybody to take you seriously.

The first step to establishing your authority on a subject is staying updated on all the latest industry news and putting what you’ve learnt into practise. There’s just no other way to position yourself as a credible source of information. And it’s how you separate between the posers and the doers.

Then logically, you’ll want to showcase your expertise in a way that’s helpful for your target audience. Usually in the form of a blog, podcast or ebook (or all three). That is, after all what content marketing is all about – delivering content that’s valuable!

So how do you start gathering all the information you need to stay updated on everything? Here’s short list of ways to get you started

Five Ways Content Marketing Can Help Young Entrepreneurs Grow their Startups

5 Ways Content Marketing Can Help Young Entrepreneurs Grow Their Startups

By on May 2013 in Content Marketing

For the past years Europe’s economy has been in a constant state of misery. On the bright side, recessions are a time of opportunity and as a result many amazing startups have been founded. However for youngsters – who become entrepreneurs after (or during) university – there’s a credibility issue that needs overcoming.

It’s an obstacle that can prevent you from getting meetings with potential partners and worse limit your ability to raise funding. This is usually down to a lack of relevant working experience and quality references. As a young entrepreneur, you’ve probably got a 6 month internship under your belt and a long-winded thesis to boast about.

But I’m here to tell you that through a combination of content marketing and just getting out there to meet people. Just about anyone can make it in the startup world regardless of age and experience. Indeed the emergence of social media and blogs has made everyone a publisher. Enabling anyone to reach a large audience by delivering quality content.

What is Content Marketing?

According to the Content Marketing Institute (CMI):

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

So if you’re a business student, you could be writing your own blog, guest posting, recording podcasts and filming videos on how to make life easier for marketing executives. If you’re a developer you could be doing tutorials on how to build awesome apps.

Whatever you decide to do, it speaks volumes about who you are! It shows you’re a capable person who can create and delivers results. It also positions you as an authority on the subject. And it’s way more impressive than a University degree.

My point is that with a little flair, you create your own opportunities. So how does it work to your advantage – and what other benefits can you expect deliver?

Happy 10th Birthday WordPress! (Infographic)

By on May 2013 in Content Marketing

It’s been 10 year since WordPress first hit the internet, and as you’ll see from the infographic below, it has become the most popular content management system (CMS). In fact it’s an unwritten rule, that if you want to set up a website and have full control over it, WordPress is the undisputed champion!

Initially released in 2003 by Matt Mullenweg and Mike Little, WordPress has grown to power over 66 million websites. Which include CNN, BBC, The Next Web and Social Media Examiner. The popular CMS has also become the default CMS for many business websites.

Among it’s many appeals is its ease of use and customization options. Regardless of your coding ability, just about anyone can get up and running with WordPress. Its functionality can be easily expanded through the 25,054 Plugins that are available to install. And 1780 free themes to choose from, you’re bound to find one that you like before going for a paid theme.

But with 10 years since its introduction, it’s easy to forget the impact WordPress has had on online publishing. This infographic conveniently reminds us of some interesting statistics on the widely used CMS and what makes it so great.

Check it out below and share it with your friends in celebration of WordPress’ 10th birthday!