For the past years Europe’s economy has been in a constant state of misery. On the bright side, recessions are a time of opportunity and as a result many amazing startups have been founded. However for youngsters – who become entrepreneurs after (or during) university – there’s a credibility issue that needs overcoming.
It’s an obstacle that can prevent you from getting meetings with potential partners and worse limit your ability to raise funding. This is usually down to a lack of relevant working experience and quality references. As a young entrepreneur, you’ve probably got a 6 month internship under your belt and a long-winded thesis to boast about.
But I’m here to tell you that through a combination of content marketing and just getting out there to meet people. Just about anyone can make it in the startup world regardless of age and experience. Indeed the emergence of social media and blogs has made everyone a publisher. Enabling anyone to reach a large audience by delivering quality content.
What is Content Marketing?
According to the Content Marketing Institute (CMI):
“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
So if you’re a business student, you could be writing your own blog, guest posting, recording podcasts and filming videos on how to make life easier for marketing executives. If you’re a developer you could be doing tutorials on how to build awesome apps.
Whatever you decide to do, it speaks volumes about who you are! It shows you’re a capable person who can create and delivers results. It also positions you as an authority on the subject. And it’s way more impressive than a University degree.
My point is that with a little flair, you create your own opportunities. So how does it work to your advantage – and what other benefits can you expect deliver?